Independent Thinkers
Emirates Woman|October 2020
Independent Thinkers
BITE Studios is the quietly confident brand that’s been making waves since 2016. The brand has carved its own identity within the fashion space creating sophisticated garments with a sustainable vision
Olivia Morris

BITE Studios is bravely progressive and quietly confident. First launching in 2016, the label was uncompromising in its values bravely putting sustainability at the forefront before it became interconnected with the fashion industry. With an acronym meaning ‘By Independent Thinkers for Environmental Progress’, the brand ensures that 95 per cent of every garment is made of organic, recycled or low impact materials. Four years on, BITE has been chosen as part of NET-A- PORTER’s – The Vanguard in their Net Sustain programme, giving the Stockholm and London-based brand a global platform like never before. What started as a simple Instagram message to BITE from the e-commerce platform catapulted the brand to new heights, making the sustainable conversation the label’s CEO William Lundgrenn and his four co-founders are so passion about, known to the world.

How did you begin your career in fashion? Veronika [Kant] and I met five years after graduating from business school. Suzanne is an established photographer and has created the visual identity of the brand alongside London-based designer Elliot, who has honed his eye for tailoring since founding his own label after Art School. We four met and formed BITE together out of the lack of environmental progress in the fashion industry. We wanted to create an alternative to people who, like us, believe in the urgency to fight climate change and don’t want to compromise when it comes to the clothes we wear.


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October 2020