Emirates Woman|Emirates Woman May 2020
You’ve skillfully mastered growing your brand regionally as well as internationally. Which practices allow you to peacefully manage your day? Running helps me a lot. I have been running all my life and for me it’s a kind of meditation. It makes me clear my thoughts, gives me energy, power, and belief. I also practice yoga to keep my calm and relax my body and soul.
Tell us about the beautiful Ramadan Capsule collection and what inspired it? The name of the collection is Safaa (Arabic name ÙÙØ§ (ØµÙ meaning purity, clarity, serenity, and fairness. Inspired by the diverse interpretations of Safaa and influenced by the festivities throughout the time of Ramadan and Eid-Al-Fitr. The curated capsule collection consists of three elegantly draped evening dresses in a pure palette of shades of white, accentuated with modern silver embroidered detailing.
Does this capsule feel like an extension to the rest of your collection? Yes absolutely, the collection reflects an appreciation for simplicity – represented by the brand’s signature neutral colour scheme. There are well-fitted yet modest silhouettes, and immaculate craftsmanship. The capsule will be part of brand’s bespoke service, for clients to have their measurements taken and be individually fitted, along with the available option to personalise their tailored dresses.
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Emirates Woman May 2020