A television show with more than 24 hours of original content was broadcast live worldwide in nine languages, spread across three days (30 June to 2 July) to present SCM’s latest technologies for 2020.
These would have otherwise “taken to the stage” at the various international trade fairs that have been postponed or cancelled since February due to the Covid-19 pandemic.
This was a genuine challenge for SCM, the multinational group with its headquarters in Rimini, leader in the wood machining industry since 1952. With the ‘SCM Live Show’, the company decided to use innovative multimedia channels and tools to “open the doors” to its headquarters in Italy via web.
The headquarters and the group’s other production sites around Italy were transformed into television studios to achieve the vast show schedule of live link-ups, webinars and talk shows.
Thirty product webinars saw more than 50 technological solutions take centre stage to represent the vast range of SCM products and services, starting with the ‘Smart & Human Factory’, the well-known human-friendly digital factory for the furniture industry.
SCM’s 18 directly managed branches operating on the most strategic markets in the wood industry around the world, in Europe, Asia, West Asia, America and Oceania were also involved with live linkups.
The response from industry businesses was even better than expected – a look at access data to the streaming platform set up by SCM showed over 4,000 registrations from 100 on every continent, with an average daily audience of 1,500 individual viewers.
The customers took part actively, constantly using the various channels made available during the event to interact with SCM experts and discuss the latest products and key industry trends.
Over 100 SCM employees were involved in the preparation and creation of the show. More than 50 professionals were hired for this unique “digital trade fair” including cameramen, technicians, writers, director and presenters.
The numerous technological new entries displayed integrated stand-alone cells and machines; upgrades on the wide range of machining centres and panel drilling; machining centres for solid wood and timber construction; flexible and j-shape industrial edge banding; integrated surface treatment with pressing, sanding and finishing.
Besides the exclusive launch of a new App for artisan workers, SCM presented specific technologies for windows and doors and integrated lines for doors; squaring, tenoning and profiling; joinery machines, with a new cell for sizing, drilling and edge banding.
The packaging is the ideal solution for furniture kit manufacturers and includes two machines: the Cut C-200 automatic punching machine for the just-in-time cutting and production of an open cardboard box, and the Pack C-100 for packaging with hotmelt glue.
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May - June 2020