A Nielsen company study illustrated how quickly consumers have embraced streaming as an alternative to live TV. The percentage of time spent streaming has gone from 10% in a Nielsen study from March 2018 to 19% during the last three months of 2019.
More than half of consumers with the capacity to stream subscribe to two or more services, Nielsen found. And, in a survey, 93% said they planned to either increase or maintain that number.
“There is room for growth there,” said Pete Katsingris, Nielsen’s senior vice president for audience insights.
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February 15, 2020