The Norwegian Consumer Council said it found “serious privacy infringements” in its analysis of how shadowy online ad companies track and profile smartphone users.
The council, a government-funded nonprofit group, commissioned cybersecurity company Mnemonic to study 10 Android mobile apps. It found that the apps sent user data to at least 135 different third party services involved in advertising or behavioral profiling.
“The situation is completely out of control,” the council said, urging European regulators to enforce the continent’s strict General Data Privacy Regulation, or GDPR. It said the majority of the apps did not present users with legally-compliant consent mechanisms.
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January 18, 2020