Earlier Halloween displays at some chains, like dollar stores, Meijer, and ShopRite, likely helped boost sales. But Americans may also be in a mood to celebrate after months of pandemic anxiety.
Cassandra Ambrosius, who lives in central Wisconsin, was surprised to see bags of Halloween candy at the grocery in early September; her husband snapped one up.
She expects to buy more bags as Halloween gets closer because she thinks people in her neighborhood will figure out how to trick or treat safely.
“I’m sure people are just excited for a little sense of normalcy,” Ambrosius said.
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September 26, 2020