HOW ONLINE SHOPPING HAS CHANGED THE FUNDAMENTALS OF FASHION-ORIENTED BUSINESSES
Siliconindia - India Edition|Start Up City - June 2020
HOW ONLINE SHOPPING HAS CHANGED THE FUNDAMENTALS OF FASHION-ORIENTED BUSINESSES
The Jain brothers, Puneet & Yatin are changing the fashion landscape in India by offering unique indutva and ethicwear collections through their ventures
Puneet Jain and Yatin Jain

Today, fashion brands can succeed if they target the local market, and through a holistic business presence, i.e., a perfect amalgamation of the online and offline retail. Over the past ten years, e-business or e-commerce has seen a substantial growth especially in the developed countries. According to the U.S. Census Bureau, the e-commerce occupies 9.1 per share of the retail pie. Being the world’s sixth-largest economy, India too is excelling high in the e-commerce sector. Two years back, in 2017, the e-commerce industry of India has generated US$ 39 Billion, which is expected to get trebled by 2020, as per the report of India Brand Equity Fund (IBEF). And, fashion industry is one of the greatest contributor to India’s e-commerce sector, which is growing annually at a rate of 51 per cent. All the leading fashion brands in India are available online either through e-com portals or offering shopping carts on their own websites, the concept of smart retailing is enticing both brands and consumers.

Matching Market’s Pace

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Start Up City - June 2020