Best Tools For Social Media
PC Pro|September 2018

Want to grow your audience on social media without spending hours a day glued to your phone? Nik Rawlinson reveals some social secrets.

Nik Rawlinson
Best Tools For Social Media

Social media just keeps getting busier and noisier. So if you want your personal profile to attract attention – or if you want your business account to perform as well as it possibly can – you need to make sure you’re posting regular content that’s worth interacting with.

That may sound like a lot to ask, but there’s a wealth of tools out there that can help with both sides of the equation. Here’s how you can spend less time posting and still attract a loyal, growing audience.

Cross-posting

Cross-posting – posting the same content to several platforms – is an obvious way to multiply your social media reach. But if you do it carelessly or to excess, it can backfire. If your followers connect with you on Facebook, Twitter, Instagram and more, they’ll get fed up of seeing the same messages over and over again. And while cross-posting itself is easy, it becomes harder to stay on top of responses, as you’ll have to keep an eye on multiple platforms.

Still, cross-posting is a good tool to have in your toolbox, and it isn’t hard if you automate the process. Instagram is a good place to start, as it has built-in support for cross-posting your content to Twitter and Facebook. Since it’s owned by Facebook, integration with that platform is neatly implemented: your pictures will show up in friends’ timelines as if you’d posted them there directly. 

This story is from the September 2018 edition of PC Pro.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the September 2018 edition of PC Pro.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM PC PROView All
Robobutlers may never happen, but robot care workers are on their way
PC Pro

Robobutlers may never happen, but robot care workers are on their way

Do you hate loading the dishwasher enough to pay someone to do it remotely? Nicole Kobie wonders about the weird future of home robots

time-read
9 mins  |
Summer 2023
Technical debt
PC Pro

Technical debt

Cutting corners now means more work down the road - but Steve Cassidy asks whether that's always a bad thing

time-read
3 mins  |
Summer 2023
Zyxel ZyWALL ATP500
PC Pro

Zyxel ZyWALL ATP500

Zyxel delivers tough gateway security and advanced threat protection at a very appealing price

time-read
3 mins  |
Summer 2023
CREATIVE WORKSTATIONS
PC Pro

CREATIVE WORKSTATIONS

Intel and AMD both offer compelling CPU choices for workstations, giving us ten machines with the widest variety of specifications we've seen for years

time-read
3 mins  |
Summer 2023
ANDROID PHONES FROM £219
PC Pro

ANDROID PHONES FROM £219

As this roundup of four affordable contenders shows, there's no need to spend a fortune on a phone

time-read
4 mins  |
Summer 2023
Amazon Echo Pop
PC Pro

Amazon Echo Pop

If you want a compact Alexa smart speaker, the Pop is now the cheapest choice - but what does it really add?

time-read
2 mins  |
Summer 2023
Getac X600
PC Pro

Getac X600

A powerful alternative to the Panasonic Toughbook 40, with the bonus of optional Nvidia graphics

time-read
3 mins  |
Summer 2023
Amazon Fire Max 11
PC Pro

Amazon Fire Max 11

With its 2K screen and sleek design, this is Amazon's best tablet yet-but FireOS remains a hindrance

time-read
3 mins  |
Summer 2023
Google Pixel Fold
PC Pro

Google Pixel Fold

The Pixel Fold delivers with a thin and durable design, a wide front display, smart software and great cameras

time-read
7 mins  |
Summer 2023
Welcome to the Fediverse
PC Pro

Welcome to the Fediverse

Have commercial social networks had their day? Darien Graham-Smith looks at the free, community-run apps that could usurp Twitter, Reddit and the Meta empire

time-read
9 mins  |
Summer 2023