The consumption per capita of edible oil in India lies around 17 kilos per year and is currently experiencing a growth of around 8% annually. Previously, the majority of edible oils in the countrywere packaged in 15 kilo metalliccans, while now this entire segment is shifting towards consumer packs.
The first packaging that replaced the cans was the poly pouch, which accounted for around 80% to 85% of the volumes at one point. Then, the category experienced a move to rigid packaging, specifically to PET bottles.“The market is concerned about the environmental characteristics of the poly pouches because they are not recycling-friendly,” explains Ashish Khandelwal, Executive Director of B.L. Agro. PET offers a number of advantages, given that it is bottle-to-bottle recyclable, offering light weighting opportunities that significantly reduce the amount of PET resin used and it allows for great design flexibility, transparency, affordability and especially absolute food safety.
Successful partnership in PET continues to flourish
B.L. Agrocounts among the producers of edible oils who recognised this trend towards PET early on. With eight facilities in the area around Bareilly in the north of India, B.L. Agro runs one packaging unit and two refinery units. The family-owned company was founded in 1945 and today produces Bail Kolhu, a mustard oil that is the leading product in the eastern and northern part of India due to the health benefits ascribed to it. Additionally, B.L. Agro produces Nourish, which is the brand name for their food products andtheir refined oil category, for example, sunflower, ricebran, and soy bean oil. “We work with a simple objective: to manufacture, process and market the purest products possible, delivering tastier and healthier food solutions to our consumers, strongly believing in creating a brand that offers budget-friendly and sustainablysourced products to customers,” says Mr Khandelwal.
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May - June 2020