Today, Enterprise mobility perches at the top of most CIO priority lists. Enterprises across sectors are realizing that EMM is a necessity today and have set out to chart their strategies. But are the solutions available in the market good enough and what does the CIO expect out of a good Mobility Partner?
Smartphones and mobile devices have virtually transformed the way we function on a number of aspects today. Both organizations and consumers are now equipped with the agility, flexibility and capabilities of computing on a handheld device. With increasing proliferation of smartphones and high speed wireless internet, applications today are reaching every human pain point, improving productivity, efficiency and experience both across homes and businesses. Businesses are undergoing digital transformation across every sector and are looking to embrace the productivity and flexibility offered by enterprise mobility. As per recent reports, the India enterprise mobility market is projected to grow with a CAGR of around 25% through 2022. This growth can be attributed to growing internet and smart phone penetration, emerging mobility trends such as BYOD, CYOD, BYOA, and surging data telecommuting needs. This is supported by demand for increasing workforce productivity and cloud workspace along with consumerization of IT is poised to propel enterprise mobility management among Indian organizations. Today, Enterprise mobility perches at the top of most CIO priority lists. Businesses across sectors are realizing that enterprise mobility is a necessity today. As per the IDC’s analysis, over 50% of enterprises today rate enterprise mobility as a high priority area. From a business, not enabling the field force with decisive data and information would eventually mean losing out to a rival who has done so.
While the adoption of enterprise mobility in India has been slow among the major economies, it is picking up of late. IDC’s deep analysis on the Asia Pacific Region for 2017 establishes that enterprise mobility in Asia Pacific represents one of the fastest-growing markets across the region. Mobility is taking the top spot as a technology priority for enterprises. The report also identified that 37 per cent of the Indian organizations have rated enterprise mobility as high priority.
HOW MOBILITY IS CHANGING THE ENTERPRISE LANDSCAPE
Indian businesses are on a constant look out for ways to bring in efficiency and integrate digital solutions in processes. As Makrand Joshi of Citrix explains, “Enterprise mobility management in particular has climbed up the ranks in terms of business priority. Organizations are always looking for ways to offer flexibility to their employees while ensuring productivity.”
As digital enables smarter and more connected processes, today’s workforce can no longer be limited to a static work station. With smart devices, multi-tasking, working remotely and working on-the-go are not a difficult task and equally productive. “Enterprise mobility continues to sit at the top of a CIO’s priority list. Along with being a major growth contributor, it also represents a change in the way work is typically viewed.” Makarand continues, “Today, work has moved beyond the cubicle and is a seamless process irrespective of location, network or time. Owing to this pace at which organizations have been evolving with work patterns, the onus falls on the CIO to ensure that a secure environment is created for the mobility function.”
Saravanan Thambusamy, VP IT, Allsec Technologies explains how mobility is a big part of enterprise operations today, “Mobile devices host most transactions that happen on the ground especially with the employee-on-the-go and his/ her workflow approvals with Direct Manager. It helps Time and attendance regularizations – which if not attended to on time would result in pay cuts. The anytime-anywhere-any device helps employees and managers attend to cut-offs and deadlines far more effectively than the traditional desktops would allow.”
Zakir Hussain, Director, BD Software which is the country partner for Bitdefender says, “Today, mobility is playing track role for Business transformation. With the boost to mobile coverage and quality, it has become a useful tool in business which has started with business mails and many more following are some of the important benefits of Mobility.”
Key benefits of EMM for businesses include Improved Communication, Availability, Trackability, Sales force Management, Mobile workforce, Logistics, inventory and stock control, Auditing and compliance. Business processes that can be mobilized with enterprise solutions today include Sales force automation, Field service automation, HR management system, Lead management system, Dealer management system, Consumer applications; Location based services, Business intelligence & Analytics etc. Today, enterprises need productivity to increase rapidly. Enterprise mobility helps businesses build their work in a progressive way. In India EMM is becoming important tool for manageability. As Mobility is becoming part of business tools, CIOs’ priorities are changing. Business houses are investing in EMM solutions as infrastructure is being exposed to outside world.
As per Parveen Kumar Sharma, CTO, ICAI, “Mobility gives a new life to the business by simplifying the operational process and improving employee productivity. The way employees do tasks transforms when mobility is included in the business processes. Mobile Apps have simplified the way customers shop for products and services.” KNP Securities CIO Vivek Dharia opines that with collaboration of the power of mobile and cloud applications, businesses like KNP can empower business in rural and remote areas.
Balvinder Banga, CIO for Sonata Finance explains how crucial an aspect is mobility to the business. “We are into Microfinance (NBFC) registered under RBI NBFC, lending money to rural areas. Our customers are not in position to visit the branches. Our Business Representative Officers need to visit to them and entire lending process has to be conducted over the mobile application. Microfinance cannot survive without Mobility.” Mobility helps customers of organizations like Sonata Finance for fast customer on boarding, proposal process and approval process. From a decade ago when it would take weeks in disbursements due to offline processes, with mobility, disbursement can be in a less than a day. Thus Mobility helps in improving customer satisfaction too.
With business function not just limited to office HRS, the extension is due to availability of enterprise mobility applications like mobile ERP app to raise or approve requests, access data, provide on the go analysis and reporting etc. “It opened a whole new dimension to enable us to operate in timeless and place less business operations,” remarks Arvind Kumar, Director IT & Innovation at Elior India.
Why mobility is a constant CIO headache Initially focusing on Mobile Device Management (MDM) and subsequently broadened to encompass Enterprise Mobility Management (EMM), CIOs have grown to address issues that arise with a mobile workforce. But security breaches continue to make the news almost daily, and the mobile enterprise continues to evolve with wearables and other IoT devices plugging into enterprise networks, and ever more workloads and data being deployed in the cloud.
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