With the onset of digital transformation of everything around, Puneesh Lamba explains how the CK Birla Group of companies decided to disrupt themselves & others and accept and adapt to the change, rather than waiting for others to disrupt them.
Entire world seems to be undergoing a digital transformation. Digital Transformation is the buzzword across boardrooms. Across CK Birla groups of companies are you undergoing a digital transformation as well?
See, Digital Transformation is inevitable. These days, with the consumer expectation and the advent of connected devices and platforms, there is a continuous digitization of manufacturing & other processes and the industry is continuously evolving in response to the challenge of ensuring the delivery of right products at the right time and to the right person. So, the customers now expect that the products are intuitive and easy to interact with. On the production side, no longer companies have to sacrifice quality for efficiency, because the AI algorithms help them understand the factors that are impacting the quality and efficiency and those can then be fixed very fast. So, Going Digital is the theme for us. We started our digital journey around 2 years back in an organized manner and it has till now been a very successful endeavor for us. Since the group is very diversified in terms of industries we are present in, we did not follow a cookie cutter approach for all companies and engaged niche partners who together with our teams helped us design the digital journey and the digital transformation roadmap for companies. One thing we were clear from the start that there cannot be a separate digital strategy and the only strategy we will follow is Business Strategy where we will use digital means to further it. So, the nextgen digital technologies have helped us achieve our business strategy more effectively.
Can you tell us how far you have reached along this digital transformation journey?
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