Bridging The Data Divide Crucial For Growth In Retail
Enterprise IT World|January 2019
Bridging The Data Divide Crucial For Growth In Retail

Artificial Intelligence and Machine Learning are emerging technologies that are at the forefront in 2019. AI and ML in retail help brands reduce the dependence on data analysts and drive effortless decision making.

What trends will reach maturity in 2019?

Artificial Intelligence and Machine Learning are emerging technologies that are at the forefront in 2019. AI and ML in retail help brands reduce the dependence on data analysts and drive effortless decision making. With AI, retail brands can automate targeted campaigns to offer personalized services to every customer. At the moment of interaction, AI with the help of historical customer behavior tweaks customer experience right from first touch point to the entire journey.

The power of data is immense in the retail sector. It will unleash the next wave of growth in the industry. We may have only seen the tip of the iceberg in 2018. Close to 80% popular brands have already incorporated AI and ML into their business which will further enhance and mature.

What are the new adoption trends in Indian Enterprises?

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January 2019