NISSAN'S NEW DIRECTION: ARIYA ALL-ELECTRIC
Auto Tech Review|August 2020
NISSAN'S NEW DIRECTION: ARIYA ALL-ELECTRIC
Marking a key milestone in Nissan’s transformation strategy, Ariya ticks a lot of boxes highlighting the strengths of the global automotive giant.
Abhijeet Singh

A couple of months ago, Nissan announced its four-year plans outlining various transformation strategies aimed at paving the way for a sustainable and profitable future. The plans lined up by the company factored in the recent COVID-19 disruptions affecting its global operations. Makoto Uchida, Chief Executive Officer, Nissan, mentioned some radical changes that involved streamlining unprofitable facilities and reorganising global product line-ups.

The Nissan Ariya all-electric coupe is the first global platform that will mark the evolution of the brand multiplying its strengths and diminishing weaknesses. Boasting of a lounge-like interior, extensive autonomous features, cutting edge electric all-wheel-drive system and intelligent connected integration, Ariya opens a new chapter for Nissan. In fact, Ariya will form a pivotal role towards Nissan’s goal of “a future with zero emissions and zero vehicle fatalities”.

RADICAL NEW DESIGN LANGUAGE

Ariya’s design is taking a completely new direction going by Nissan standards. The all-electric platform enabled designers to open up new avenues as opposed to restrictions provided by ICE-powered vehicles. The entire appeal reflects a quintessential Japanese approach of sleek and futuristic lines with a powerful fascia. The new philosophy embraces Japanese iki (aesthetics) in tune with new all-electric platform advantages for design. For example, the front grille utilises a traditional kumiko pattern enhancing the seamless design, but also protects the sensing equipment for ProPILOT functions and key detection sensor, blending both aspects smoothly.

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August 2020