Three years after its inception, homegrown label PURPOSE – a specialist in performance wear that is specifically made for the heat and humidity of Southeast Asia – is expanding its range to include PURPOSE for Running. Founder of PURPOSE Noor Ashikin Aziz, 49, tells us more.
Q: How did PURPOSE come about?
I picked up cycling in my mid-20s and got back into running in my mid-30s. Then I started participating in running and cycling races, before going into duathlons and triathlons. Racing in Singapore, or anywhere else in Southeast Asia can get unbearably hot so I was looking around for a tri-suit or cycling kit that could help to keep me cooler. I realised there weren’t any catered for our tropical weather, so I decided to start PURPOSE and develop our own products.
Q: What is the fabric innovation behind PURPOSE?
The signature feature of PURPOSE products is the use of fabric mesh technology. PURPOSE tri suits and cycling jerseys are constructed with a combination of different technical mesh fabric made of different weaves of polymers and elastane that provides the best heat dissipation and air flow-through capability.
This story is from the February/March 2020 edition of RUN Singapore.
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This story is from the February/March 2020 edition of RUN Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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