Power Forward Nike's New B-Ball Adaptation
WIRED|February 2019
Power Forward Nike's New B-Ball Adaptation

WHEN NIKE RELEASED its self-lacing Hyper- Adapt 1.0 in late 2016, the shoe brought to life an idea the company dreamed up, more than 30 years earlier, for some neat Back to the Future Part II product placement.

Peter Rubin
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February 2019