The Art of CRUSHING IT

Innovation & Tech Today|5-Year Anniversary

The Art of CRUSHING IT
Internet personality Gary Vaynerchuk gives his patented entrepreneurial advice and reflects on the growing worlds of podcasting and cryptocurrency.
Charles Warner

This is just one example of the inspirational words of Gary Vaynerchuk. There’s good reason that people look to him for advice – Vaynerchuk is an experienced entrepreneur, author, social media influencer, CEO, and online personality. In his 2018 book, Crushing It!, he builds on his previous experiences, giving advice while reflecting on our constantly changing business landscape.

In 2018, we spoke with Vaynerchuk about his views on the current state of cybersecurity, the advantages of creating audio content, and advice for the many entrepreneurs who look up to him.

Innovation & Tech Today: Tell us how a typical day starts for you.

Gary Vaynerchuk: There is no typical day because I travel 30-40 percent of the year. So it could be lots of airports. This morning I woke up in Denver. Tomorrow I’m going to wake up in Chicago. But usually, I wake up and look at my phone, make sure nothing’s on fire. What’s lonely about ownership and being a CEO is you’re the last line of defense. So there’s always a little buzzer that goes off and there’s a sense of anxiety. There are always things going on.

I&T Today: Do you find that, on the road, you can actually get more done?

GV: 100 percent. Yesterday, I finally did my email. Because I got lucky; the Wi-Fi wasn’t working when we first got in the plane and so I just got into a rhythm and didn’t get distracted and cleaned up my inbox. The airplane is disproportionately the place where I get the most tangible amount of work done, answering questions that are sitting in my inbox. When it was pre-internet on a plane, I really crushed it. Offline, boom. But the internet, you know, you can get distracted. You can get into a Twitter hole, you can get into, you know, looking up something. You can get caught up.

I&T Today: What are your thoughts on the current state of cybersecurity?

GV: I think it’s bigger than people realize; I think this is more about being a good person than about security. Most people don’t care about privacy. You think you do, but I don’t think you do, because your actions show that you don’t. We care about the health and wellbeing of ourselves and our loved ones and we care about our money, right? As long as those things aren’t compromised. When the 15 biggest celebrities are murdered tomorrow because they gave away their location, I have a funny feeling privacy’s going to start to matter. If your money was stolen by a scam on the internet and you couldn’t get it back, Chase Bank or Wells Fargo says, “Sorry, tough luck,” I think you would start caring about your credit card number.

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5-Year Anniversary