Heartfulness eMagazine|April 2020
It all began with Simone Barazzotto, President of IBBL, who had the idea of launching a “never-ending basketball tournament” in New York, involving the National Basketball Artists. They are a team of former professional players, journalists, actors, singers and others from the world of entertainment, and they compete with other teams representing brands from around the world wanting to expand their business in the United States.
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