Gaana crosses 185 million users landmark buoyed by short video craze

With the successful launch of short videos, live streaming and podcasts, one of India’s largest music streaming apps, Gaana has consolidated its leadership position in the country’s OTT market with more than 185 million monthly active users.

Gaana had recently launched HotShots, a short video section within its app, that offers Indian content enthusiasts intuitive, seamless and snappy tools to create and share short viral videos. This will offer emerging and established influencers the perfect opportunity to create an audience for themselves and build their own success stories.