Dessert Storm: These ‘Immunity Laddoos' Are Selling Like Hot Cakes
The Times of India Delhi|August 01, 2020
Dessert Storm: These ‘Immunity Laddoos' Are Selling Like Hot Cakes
New Delhi: If there is anything positive to say about the novel coronavirus, it’s that it inspires creativity. The latest in a long list of doing old things in new ways has to do with the tradition of gorging on sweets for Raksha Bandhan. The golden laddoo can now be dispatched with an easy conscience because Covid-19 has nudged sweetmakers to opt for immunity-boosting ingredients. Instead of spoonfuls of chyawanprash, a laddoo will do, thank you.

Kolkata, the sweet capital of India, set the trend with the ‘immunity sandesh’ and other delectables, but Delhi hasn’t taken long to catch up. And whether these concoctions are actually beneficial for health is an academic debate that makes no difference to sales. For now, shopkeepers are basking in the confidence that their innovations can make fighting the virus an act of pleasure.


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August 01, 2020