Flipkart To Acquire 7.8% In Aditya Birla Fashion
The New Indian Express Chennai|October 24, 2020
The partnership will give Flipkart an edge over Amazon in the fashion segment which constitutes 9 per cent of overall e-commerce sales.
Bismah Malik
Flipkart To Acquire 7.8% In Aditya Birla Fashion

Walmart-backed e-commerce giant Flipkart will acquire a 7.8 per cent stake in Aditya Birla Fashion Retail limited (ABFRI) for ₹1,500 crore in a move to strengthen its presence in the apparel fashion segment. ABFRI currently owns nearly 3,000 Madura Fashion and Pantaloon stores across the country and exclusive tie-ups with its brands would give Flipkart a leg up on the competition.

This story is from the October 24, 2020 edition of The New Indian Express Chennai.

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This story is from the October 24, 2020 edition of The New Indian Express Chennai.

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