Where does your body end and the digital begin?
Many of us do not have a clear answer to this yet. While the movement of digital began quite early in the seventies, digitalism is a religion today, 50 years hence. Covid-kaal has pushed this new religion deeper into our psyche, so much so that every breath and every step you take in the modern day is a digital one. Digitalism is the new ‘ism’ in our lives for sure. What’s more, it seems to seamlessly embrace and include both segments of the early ‘isms’ that divided the world into two, capitalism and communism.
Think about it. How many of you are on WhatsApp? That answers it all. You are one among the 300 million in India who are on WhatsApp. And then let’s subslice the WhatsApp mass of people amidst us into the now banned TikTok (120 million), Instagram (88 million), Facebook (280 million) and Twitter (13 million) clusters of social media. Add to it the e-commerce vehicles of Amazon, Flipkart and more. Add every app of the social and utility kind as well, and you have a veritable goldmine of ‘isms’ of the digital kind to talk about.
Apps and their killer applications of every kind apart, digital and zero-touch is the new mantra for the new world ahead of us. The physical is passé. The physical is considered “not-so-safe” even.
This story is from the July 8, 2020 edition of The Morning Standard.
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This story is from the July 8, 2020 edition of The Morning Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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