Fitness Start-ups Take The Gym To Homes

The Morning Standard|March 21, 2020

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Fitness Start-ups Take The Gym To Homes
With gyms asked to shut down as part of fight against Covid-19, fitness start-ups have begun to offer services online
Sesa Sen & Jonathan Ananda 

As gyms are ordered to shut down across the country in an effort to stop the spread of Covid-19, fitness-focused start-ups, big and small, are beginning to offer fitness training services over the internet for their clients. The largest such company to have begun providing fitness training over the internet is Cure.fit, which has launched a whole new online product where it can provide training to clients in lieu of its gyms.

Speaking to TMS, Cure.fit cofounder Ankit Nagori said they have already shut the gyms and asked employees to work from home. The new online platform —cult.live — will provide sessions on strength training, cardio, yo g a, strength and conditioning and dance fitness. “Sessions are free for now and we intend to keep it free for the foreseeable future. Anyone can use this service by downloading the cure.fit app,” said Nagori.

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March 21, 2020