Don't Forget To Sanitise Your Jewellery!

The Morning Standard|June 2, 2020

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Don't Forget To Sanitise Your Jewellery!
How to ensure your innocuous piece of bling doesn’t become a COVID-19 carrier
Angela Paljor

The ongoing pandemic has made us rethink almost all our preCOVID ways of doing things. From how you buy groceries to what you wear, everything requires handling with gloves, masks and a sanitiser. This means, being mindful of even the studs, string of beads, band of rings, you wear to enliven that work from home Zoom call or webinar you are attending. Here, industry experts offer advice on how to take care of your jewellery items, so these don’t become a medium to carry the virus we are trying so hard to fight.

Go minimal

Arun Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, says ‘less is more’ has become the new mantra. “Versatile jewellery is another hit, like a stud that can be easily converted into a pair of dangler earrings. Lightweight jewellery looks simple, elegant, compliments the summer, and lets you shine in those video calls.” Jewellery designer Roma Narsinghani connects wearing minimal designs with being mindful. “As the lockdown has reduced air pollution, cleaned rivers… one should take a step towards conscious living, by opting for light rings, studs, and chains.”

Quality over quantity


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June 2, 2020