Covid-19 Relief: Good Samaritans Choose Sides

The Morning Standard|June 1, 2020

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Covid-19 Relief: Good Samaritans Choose Sides
In this lockdown, many enterprises are giving you the chance to turn into a Good Samaritan. You can donate towards feeding migrants, the homeless, strays, and the marginalised… the cause that resonates with you the most.
Nikita Sharma

Amidst Ketto, Milaap, ImpactGuru, GiveIndia, Fuel A Dream, is the PM CARES Fund. Despite it being a topic of controversy, after the PMO rejected an RTI application seeking details of the Fund, celebrities, corporates and many from the public continue to donate towards it. A few tell us why they have or why they won’t choose to contribute to PM CARES.

Delhi-based photographer Ashish Sulkh has auctioned his three photographs to gather funds for the PM CARES Fund. The first one – of a family decking up to attend a wedding at a village in Spiti – was auctioned for ₹1 lakh + 1,300 USD. “It was clicked using a Leica and was a part of my interview with the company. It would have been difficult to convince the buyers of my artwork to donate to the NGO of my choice. There can be a 1,000 ways better than donating to the government, but how do you convey it? PM CARES is like the ISI mark,” adds Sulkh.


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June 1, 2020