McDonald's Faces Regulatory Heat Over ‘Unhealthy' Advertisement

The Hindu Business Line|November 23, 2019

McDonald's Faces Regulatory Heat Over ‘Unhealthy' Advertisement
FSSAI: Ad trashing vegetables, freshly cooked food is a matter of grave concern
Meenakshi Verma Ambwani

The Food Safety and Standards Authority of India (FSSAI) has pulled up US-burger chain McDonald’s for its print advertisements stating that they are in contravention of the provisions of the advertising regulations that do not allow companies to promote their food as meal replacement.

Referring to print ads by McDonald’s in newspapers that stated, ‘Stuck with Ghiya-Tori Again ? Make the 1+1 Combo you Love’, FSSAI said that its designated officers at New Delhi and Mumbai have issued show-cause notices to the company for contravening the provisions of the Food Safety and Standards (Advertising and Claims) Regulations 2018, as to why further action should not be initiated against the company.

The FSSAI said that irresponsible advertising and marketing and the tendency of food companies to disparage freshly cooked food and vegetables that are healthier is a matter of grave concern.

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November 23, 2019