E-commerce in the Philippines has been on the rise in recent years. But with the unanticipated effects of the COVID-19 crisis, the said industry is now experiencing exponential growth. Travel restrictions, strict health protocols like community quarantine and physical distancing, and the closure of many establishments have changed consumer behavior.
Many Filipinos turned to e-commerce to purchase goods to avoid contracting the viral disease. Meanwhile, many businesses switched to e-commerce to promote and sell their goods. Unemployment during the pandemic also forced many Filipinos to explore entrepreneurship through e-commerce as social sellers not only as a way to survive but also thrive amid the pandemic.
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August 14, 2020