Samsung Rides Anti-China Wave To Bounce Back
Mail Today|August 04, 2020
Samsung Electronics Co Ltd is forging a comeback in India’s smartphone market with a new range of budget devices and a ramped-up online presence, aiming to recoup ground ceded to Chinese rivals such as Xiaomi Corp.
Sankalp Phartiyal & Heekyong Yang
Samsung Rides Anti-China Wave To Bounce Back

Samsung, the only major non-Chinese player in the country, has already begun to gain ground, and a surge in antiChina sentiment in India following a border clash in June is expected to provide a fresh boost.

Samsung jumped to the No. 2 spot with 26% market share in the second quarter behind Xiaomi’s 29%, according to tech researcher Counterpoint, as the South Korean company’s diverse and in-house supply chain helped it avoid product delays suffered by rivals during coronavirus lockdowns.

It was in third position with a 16% share in the previous quarter.

Once the unrivalled leader in the world’s second-biggest smartphone market, Samsung has over the past three years lost Indian customers to Chinese brands, whose devices are perceived as better value.

But India still accounts for some $7.5 billion in annual retail smartphone revenues for Samsung, according to Counterpoint, making it the company’s biggest market outside the United States.

This story is from the August 04, 2020 edition of Mail Today.

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This story is from the August 04, 2020 edition of Mail Today.

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