Masdar's Y4S Platform Seeks To Engage 50,000 Youth By 2030

Gulf Today|July 01, 2020

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Masdar's Y4S Platform Seeks To Engage 50,000 Youth By 2030
The Youth 4 Sustainability initiative aims to equip high-school and university students with the skills, expertise and tools they need to advance their knowledge and pursue careers in the sustainability sector

Since its establishment, the UAE has made pioneering efforts to empower and nurture youth, to support the development of society and the economy, and to safeguard the nation’s future. In line with this vision and recognising the importance of developing the next generation of sustainability leaders, Masdar launched its Youth 4 Sustainability platform this year.

The Y4S platform includes a series of programmes aimed at supporting students and young entrepreneurs, including the Sustainability Ambassadors for high-school pupils, and Future Sustainability Leaders, designed for university students. The platform aims to directly engage 50,000 young people across the world by 2030.

Y4S is also one of a number of entities supporting the CovHack Virtual Innovation Challenge. Running under the theme ‘Circular Economy for Food,’ the challenge aims to discover innovative ways of building resilience in local and global food supply chains in a post COVID-19 world.


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July 01, 2020