Trek Star

Toyota is tweaked for active lifestyle

- Colin Goodwin

Trek is a bicycle company that’s based in Wisconsin, USA. I’d heard of them but our bikes are British-made machines.

They’re hybrids which means that they’re not bad on road and capable of going off-road through woods and along muddy tracks.

But then you probably know this already.

You might even have what marketing people refer to as an “active lifestyle” and do loads of cycling across rugged terrain.

If you do, then Toyota will be hoping that you will be interested in purchasing its new Corolla Trek.

So here we go, I hope you’re feeling adventurous.

The Trek is based on the Corolla Touring Sports, or estate to you and me. Toyota developed this car with the bicycle company but I suspect in reality this consisted of a couple of legal people in suits signing a licensing agreement so Toyota could use the name.

Oh, and Toyota does sponsor Trek’s European racing teams.

Height

The car itself didn’t really need a vast amount of developing because, for one thing, the template for making an estate car a bit more rugged and active lifestyle-y is set in stone.

Or mud, if you prefer. Audi did the job with its All Road, Volvo with the Cross Country, Skoda with its Octavia Scout and many others have done similar.