Wig Fix's band of gold

BRITISH innovation The Wig Fix, a secure headband that frees wig wearers by discreetly solving their struggles with itching, slippage and hair loss, is set to be a crowning glory for customers worldwide.

- Maisha Frost

The competitively priced product (£25) marks the debut of The Renatural, an online, east London start-up founded by entrepreneur Aasiyah Abdulsalam, 25.

Instead of having to wrestle with anxiety, glue and pins, Fix wearers can slip on a soft, thin, breathable band made of medical-grade silicone that grips their wig and anchors it securely.

The material, well known for treating burns and problem skin conditions, has a natural frictional, adhesive ability.

The band’s universal fit and the silicone’s micro nodes stimulate blood flow, inducing natural hair growth instead of damaging delicate roots.