People are investing in a new ‘workstyle' in this new world
THE WEEK|October 25, 2020
People are investing in a new ‘workstyle' in this new world
VERY INFORMED PERSON Devita Saraf chairman & CEO, Vu Group
K. SUNIL THOMAS

Vu Televisions are sold in 60 countries

Vu sells about 6.5 lakh televisions a year

The components for panel manufacturing come from China, Taiwan, South Korea and Japan

Meetings by Vu is a video conferencing solution on large screen TVs with a flexible system where any video call software works

Only one woman made it to Hurun’s list of India’s richest self-made entrepreneurs under 40—Devita Saraf. She has been a constant fixture in Fortune’s list of India’s most powerful women in the past few years. But for the lady who found her fortune at the crossroads of business, technology and design, it would perhaps be of greater satisfaction when the market takes to her products.

Saraf founded Vu Technologies when she was 24, and from nowhere broke into the high table of India’s television market. Last month, she took another bold plunge, placing her bets on the post-Covid new normal with Meetings by Vu, a video conferencing solution on large screen with multiple camera features and a flexible system where any video call software will work. On the eve of the start of festive season shopping,

THE WEEK caught up with Saraf for her thoughts on how the business will evolve and the effects of Covid-19. Excerpts:

Vu created its own niche in the Indian TV market. How did you figure out what customers wanted?

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October 25, 2020