Currently, with northern India as its focus region, LOTS’ objective is to increase its member base and strengthen its foothold in this region. “We have commenced operations in Delhi-NCR and are looking to enter Haryana, Punjab and Rajasthan in the coming years,” says Tanit Chearavanont, Managing Director, LOTS Wholesale Solutions, while discussing his company’s strategy with Progressive Grocer about growing its current audience base by multifold and the various initiatives that LOTS is implementing to meet its business objectives in India.
LOTS Wholesale Solutions, part of the USD 50 billion Charoen Pokphand Group (CP Group) and a wholly-owned subsidiary of Siam Makro Public Company Limited from Thailand – which runs and manages 113 Makro Cash and Carry stores, 8 Siam Frozen shops and 5 food shops in Thailand totalling 734,713 square metres of sales space and 1 Makro Cash & Carry store in Cambodia – is celebrating its first year of successful operations in India.
LOTS opened its first store, an over 50,000 sq.ft. outlet in Delhi in July last year at Netaji Subhash Place in Pitampura, West Delhi and has since gone on to add two more stores – one in Akshardham in east Delhi and another in Noida. Cash & Carry, also known as wholesale trade, is fast emerging in India, where LOTS Wholesale competes with players such as Walmart, Metro Cash and Carry and Reliance Cash and Carry, a unit of Reliance Industries Ltd.
How would you like your customers to perceive your store brand and what have been your initiatives towards fulfilling your customer promise and delivering on your brand values?
With customer centricity at the center of our business, our aim is to build the customer’s confidence by providing a one-stop-shop solution for all their retail needs. As a responsible brand, our priority is to add value and win the customer’s trust across segments. We believe that for a business to succeed, there must be a ‘pull’ effect from the customer’s end, which can only be created if you are closely listening to them. At LOTS, we are committed to regularly taking feedback to improve our services.
Additionally, keeping our end user’s best interests at heart, we deliver daily on our promise to pass on extra benefits to our customers. In order to generate value for our audience, we have also been creating customized marketing campaigns that help educate customers on our latest deals and offerings.
This story is from the July 2019 edition of Progressive Grocer.
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This story is from the July 2019 edition of Progressive Grocer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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