Grocers promote produce-rich snacks and healthful lunches for back to school.
Back to school spells smarter snacking at ShopRite stores throughout the Northeast this fall. As a continuation of its recently launched Well Everyday program, the banner will kick off its next health-and-wellness initiative, featuring a Smart Snacking theme, on Sept. 10.
“We’ll be sharing easy, fun and nutritious ideas for those super-important mini meals,” says Natalie Menza-Crowe, director of health and wellness at ShopRite. “We’ll also be featuring ideas for afterschool snacks and portable pack-and-go snacks that are perfect for school sports and activities.”
Well Everyday is an in-store messaging program aimed at highlighting better food choices and helping customers take small steps toward better nutrition. Each Well Everyday campaign includes eye-catching aisle visuals focused on promoting nutritious options. ShopRite, a registered trademark of Keasbey, N.J.-based retailer-owned cooperative Wakefern Food Corp., plans to refresh the campaign every four to six weeks throughout its stores.
In its 139 stores that are staffed with dietitians, ShopRite also appeals to kids and their families through cooking classes, product samplings and store tours focused on healthy eating.
“Our topics vary from healthy lunchbox ideas, to weeknight dinner ideas, and even quick and healthy breakfast options,” explains Menza-Crowe. “We also leverage our circular and social media assets to share easy dinner recipes, ‘produce picks’ of the week, and tips on how to build a better lunchbox.”
ShopRite’s back-to-school nutritional campaigns that tackle lunchboxes and simple, healthful dinner ideas are resonating with customers.
This story is from the July 2018 edition of Progressive Grocer.
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This story is from the July 2018 edition of Progressive Grocer.
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