Khaya Toh Mazaa Aa Gaya!
Progressive Grocer|March 2019
Khaya Toh Mazaa Aa Gaya!

Company and brand profile: Pravin Masalewale, one of the masters in the exotic world of spices, was founded with a humble beginning in Pune 57 years ago by an entrepreneurial couple Hukmichand Chordia and Kamal Chordia.

Pravin Masalewale has mastered its skill and established its strong reputation by unlocking and revealing the most preferred blend of spices that help make the Indian food so distinctive in taste, flavor and aroma.

With manufacturing units spread across western India, the Company has been churning out products with outstanding quality and today produces four globally recognized brands – Suhana, Ambari, Pravin and Toofan.

These brands are now globally recognized for following the highest possible quality standards through a regular and rigorous process of International Quality Certification and Management Process.

Product portfolio: Suhana has expanded to over 150 products, which include spices, blended spices, easy-to-cook mixes, ready to-eat ‘cuppas’, pickles, instant mixes like dhokla, idli and many more.

Brand and company philosophy: The Company believes in delivering not only the widest range of products to its customers but also a complete product experience. With a relentless focus on bringing out best-in-class international quality products, the Company and its brands are deeply rooted to its values:

• Ethics before all

• Best-In Best-Out

• Always, value each buyer and value for each buyer

• Your wish is our command

• Endeavour to excel

• Growth through partnering

Growth strategy: The Company is focusing on new age, contemporary products – cuppa/ instant mixes/spice mixes (easy-to-cook), etc. – in step with the evolving urban lifestyle. Besides, it is strengthening its footprint both in the domestic and foreign markets by ramping up exports.

Retail approach: Its sales and distribution team reaches out to the trade day in day out covering the entire spectrum of trade. Both MT and GT are an essential part of its retail success story and it ensures that it services all trade partners consistently and satisfactorily.

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March 2019