Your Whisky Is Nothing But A Desi Daru!
Outlook|March 06, 2017

It is a miracle worked by the Bureau of Indian Standards that turns spirit made of molasses —plain desi daru—into whisky, rum and brandy with a lot of added colour and flavour.

Zia Haq
Your Whisky Is Nothing But A Desi Daru!

Who hasn’t heard of the first ritual obeisance paid by the Indian flying home from a trip abroad? At a neat little shrine where it’s customary to show up before heading for the exit: the airport duty free where you stock up on the Johnnie Walkers, Black Labels, Chivas Regals and other Scotch whiskies. One reason is that genuine, imported alcohol attracts a 150 per cent tariff outside. But there’s a better reason —an unstated truth that hangs over a country that loves to quaff alcohol. If you apply global standards, much of the Indian spirits available at your friendly neighbourhood booze shop amount to nothing more than fakes.

This story is from the March 06, 2017 edition of Outlook.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the March 06, 2017 edition of Outlook.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM OUTLOOKView All
The Propaganda Files
Outlook

The Propaganda Files

A recent spate of Hindi films distorts facts and creates imaginary villains. Century-old propaganda cinema has always relied on this tactic

time-read
10+ mins  |
April 21, 2024
Will Hindutva Survive After 2024?
Outlook

Will Hindutva Survive After 2024?

The idealogy of Hindutva faces a challenge in staying relevant

time-read
7 mins  |
April 21, 2024
A Terrific Tragicomedy
Outlook

A Terrific Tragicomedy

Paul Murray's The Bee Sting is a tender and extravagant sketch of apocalypse

time-read
4 mins  |
April 21, 2024
Trapped in a Template
Outlook

Trapped in a Template

In the upcoming election, more than the Congress, the future of the Gandhi family is at stake

time-read
8 mins  |
April 21, 2024
IDEOLOGY
Outlook

IDEOLOGY

Public opinion will never be devoid of ideology: but we shall destroy ourselves without philosophical courage

time-read
7 mins  |
April 21, 2024
The Many Kerala Stories
Outlook

The Many Kerala Stories

How Kerala responded to the propaganda film The Kerala Story

time-read
6 mins  |
April 21, 2024
Movies and a Mirage
Outlook

Movies and a Mirage

Previously portrayed as a peaceful paradise, post-1990s Kashmir in Bollywood has become politicised

time-read
4 mins  |
April 21, 2024
Lights, Cinema, Politics
Outlook

Lights, Cinema, Politics

FOR eight months before the 1983 state elections in undivided Andhra Pradesh, a modified green Chevrolet van would travel non-stop, except for the occasional pit stops and food breaks, across the state.

time-read
6 mins  |
April 21, 2024
Cut, Copy, Paste
Outlook

Cut, Copy, Paste

Representation of Muslim characters in Indian cinema has been limited—they are either terrorists or glorified individuals who have no substance other than fixed ideas of patriotism

time-read
5 mins  |
April 21, 2024
The Spectre of Eisenstein
Outlook

The Spectre of Eisenstein

Cinema’s real potency to harness the power of enchantment might want to militate against its use as a servile, conformist propaganda vehicle

time-read
5 mins  |
April 21, 2024