In celebratIon of the 50th annIversary of NASA astronauts landing on the moon, Newsweek is spotlighting pioneers in science and technology, highlighting their very own moonshots and how they hope to change the world.
Female led start-up Tinctorium is making denim a more sustainable business. Co-founders Michelle Zhu and Tammy Hsu have patented a biotechnology to create “green jeans.” Instead of using toxic chemicals like petroleum and cyanide, Tinctorium turns sugar into indigo blue dye, creating a cleaner Earth one pair of jeans at a time.
What is your moonshot?
MICHELLE: Our moonshot is to change the way color is made. We want to eliminate the use of petroleum and other toxic chemicals in the production of indigo, the core ingredient for making jeans, and then expand to all the dyes that are used to color the world around us.
How have your backgrounds influenced the creation of Tinctorium?
This story is from the October 11 - 18, 2019 edition of Newsweek Europe.
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This story is from the October 11 - 18, 2019 edition of Newsweek Europe.
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