Time Runs Out For TikTok

India Today|July 13, 2020

Time Runs Out For TikTok
India bans TikTok, but for some influencers, the platform was home
Sukhada Tatke

Minutes after India announced a ban on 59 Chinese apps, Paras Tomar put out a succinct video on TikTok. “Follow me on Instagram,” the model and actor urged his 3.3 million followers.

Tomar was one of the first users of TikTok in India, an “incubated creative”, he says. If he posted a video on Instagram, he got maybe 30,000 likes. But on TikTok, the same video got up to 400,000 likes. TikTok catapulted his popularity to such a stratospheric level that he rode on its wave to launch a skincare brand. “The sales were massive,” he says. Additionally, brands approached him frequently for collaborations.

articleRead

You can read up to 3 premium stories before you subscribe to Magzter GOLD

Log in, if you are already a subscriber

GoldLogo

Get unlimited access to thousands of curated premium stories and 5,000+ magazines

READ THE ENTIRE ISSUE

July 13, 2020