Tales of Cocktails
India Today|October 26, 2020
Tales of Cocktails
From crimson hues to course pairing and exotic infusions, cocktail stories are trending.
SANDEEP ARORA

Cocktails are a close metaphor for life; colour-ful with a bittersweet aftertaste and layers that include varied textures, this is a world that leaves its garnishes open to imagination. No wonder then, everyone has their own version and favourites. For a long time, these ‘decorative drinks’ were primarily made with white spirits and clever garnishes, but over the last few years, they have evolved as a craft to be shaken, stirred, savoured and served as your personal signature. As a result of this evolution, the global cocktail circuit has impacted bars and beverages, with unique food and cocktail experiences. Ever ready to seek the stories behind the spirit, Spice shares some exciting key trends to stir up some drama...

Staying in is the new going out

With Covid playing truant, patrons prefer the convenience of a home environment, socialising within an intimate group or ‘known strangers’. Market studies indicate that at-least 35 per cent of all cocktail consumption happens at home with over 40 per cent of consumers having tried creating new cocktails by re-imagining popular cocktails or creating novel concoctions, experimenting with new flavours. This growth and convenience of mixing cocktails is also leading to canning the cocktail: pre–mixed cocktails in a sophisticated and eco-friendly packaging.

Consumers will also opt for low ABV (alcohol by volume) or no ABV beverages—a trend driven by mindful drinking and healthy lifestyles. Also consumption will be far more frequent and probably through the day. Therefore the market for Sherries, Vermouth, fortified wines and lighter cocktails will likely emerge, and will be distinct from mocktails, but will hold a presence of its own.

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October 26, 2020