BROWSE, CLICK, BUY
India Today|October 26, 2020
BROWSE, CLICK, BUY
As shopping moves online, we help you navigate the virtual world by logging into what’s new, trendy and perfect for the upcoming festivities
RIDHI KALE

It doesn’t need a season or a reason, but with celebrations around the corner, it’s time to shop till you drop. Wait, there’s more—no long queues, no need to cart heavy bags and you can do it while sipping on your favourite bubbly. Welcome to the world of online shopping with bargain buys and quick deliveries. The virtual world with innumerable websites and options can be daunting. So, here’s our pick of the best of the best.

IKEA

www.ikea.in

Story: While IKEA had been sourcing from India for over 35 years and working with 1,200 local artisans, they opened up a store in Hyderabad in 2018. And soon after started e-commerce operations in Hyderabad, Mumbai and Pune. The brand has also introduced ‘Click & Collect’, a contactless and safe shopping service in Hyderabad.

Web Experience: Navigation is easy, as is locating what you want. We love the special ‘new lower price’ and ‘sustainable living’ sections. There’s a ‘room’ tab that has curated looks for every room in your home and you can easily ‘shop the look’.

Add to Cart: There’s something for every nook and corner here. Our recommendation, shop LJUV, their festive collection, work from home furniture and accessories as well as planters.

Price Range: ₹399 to ₹5,000 (LJUV)

Heimars

www.heimars.com

Story: Businessman Sharad Sharma loves décor and design and he translated this passion into an online store, Heimars, two years ago. Here, ‘heim’ means home in German, while ‘ars’ means art. This, Sharma says is also the brand’s motto.

Web Experience: Easy to navigate, however, you need to turn off your pop-up blocker to shop. What’s fantastic is that they have a bar on top which allows you to look at products that fall within your budget.

Add to Cart: They offer a selection of cushion covers, candles, serve ware, lighting and home accessories on their website. The brand takes pride in its handmade, colourful, illustrated cushion covers and festive-ready butler trays.

Price Range: ₹180 to ₹35,000

Mi Casa Collective

www.micasacollective.com

Story: Curators Sonali Batra and Akshita Sekhri, come from art and decor backgrounds. The duo wanted to create a one-stop destination for affordable and luxurious home decor. They began curating offline home decor pop-up shows from 2018 and this year, have moved their shop online.

Web Experience: Take time out for this one for they have as many brands as they have décor items on board. The site also has a chat bot to help you along the way.

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October 26, 2020