Tobias Matter, sales director, Titlis Cableways, Hotels & Restaurants speaks about India market strategies and the new products the destination has on offer for its Indian clientele.
Your destination has a strong brand recall in the India market. What are the strategies you aim to put in place to keep the product constantly refreshed and a must visit destination?
We have been maintaining over the last many years a 4- wheel drive approach. As you know we have a strong physical presence with our office in India and this helps us be constantly in touch with the pulse of the trade and the traveller. We work very strongly with our trade partners with joint marketing activities which promote both their and our brand. We reach out to the end consumer with strategic advertisement placements in travel and lifestyle magazines. We even have a presence on television, movie theatres, on various hoardings and metro stations. This keeps us always in the mind and conscious with the targeted audience. Here in Switzerland we are constantly innovating the product to ensure that even our regular Swiss visitors have something new to look forward to every year. Last year we inaugurated the summer park for children at Truebsee and had a snow gun installed to ensure fresh snowfall for all our clients every day. This year we will install a zip-line at Truebsee to enhance the summer experience at the lake.
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