Amit Jain, founder, Rising Star Tours & Travels, shares his experiences on how he embarked on creating a platform, which could enable visually challenged people to travel without fear.
1) What was the main trigger to offer travel services to a niche audience especially the visually challenged?
After so many years of travelling, I realised that it is one of the most unfulfilled desires for this niche audience, and people often overlook it. I thought what if I can do this with ease. Hence, I embarked on creating a platform, which could enable visually challenged people to travel without fear.
Even today, people mostly donate food and clothes to this section of the society. They are also humans, and hence, must be equally curious to travel and communicate with others. However, they somehow hesitate to do so due to their innate fear. And, I believe travel is the best solution for them to overcome this fear.
2) What are the challenges you faced initially while conceptualising such a programme?
Our initial phase involved a lot of challenges. The first one was to change the mindsets of these visually impaired people and help them overcome the fear of travel. Even today, they hesitate to come out of their homes. Convincing them and their families, and ensuring them a safer travelling experience was a challenge.
You can read up to 3 premium stories before you subscribe to Magzter GOLD
Log in, if you are already a subscriber
Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines
READ THE ENTIRE ISSUE