Qatar Launches First Global Destination Campaign
Express Travelworld|December 2018

QATAR recently launched its first global destination campaign aimed at positioning the Arabian Gulf country as an attractive destination for authentic and bespoke experiences.

Qatar Launches First Global Destination Campaign

Under the tagline ‘Qatar. Qurated For You’, the campaign brings to life Qatar’s focus on tailored visitor experiences that celebrate its heritage, and will be rolled out across 15 existing and targeted priority markets.

The campaign's launch comes at an exciting period of growth and development for Qatar's tourism sector. Just a few weeks earlier, Qatar Tourism Authority was converted into the Qatar National Tourism Council (QNTC). The new governance structure paves the way for the implementation of key initiatives across the public and private sectors to develop solid tourism infrastructure and deliver exceptional visitor experiences.

Both the revised governance model and the global promotion campaign are critical components of the sector's newest strategy launched in 2017 (The Next Chapter of the National Tourism Sector Strategy). These foundational developments are further complemented by the country's revised visitor visa policies which have earned it the ranking as the most open country in the Middle East - and the 8th most open in the world - according to UNWTO’s recently updated visa openness rankings.

This story is from the December 2018 edition of Express Travelworld.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the December 2018 edition of Express Travelworld.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM EXPRESS TRAVELWORLDView All
'The Proposed Crafts School Will Have Fully Equipped Working Studios For All The 28 Crafts Of Kutch'
Express Travelworld

'The Proposed Crafts School Will Have Fully Equipped Working Studios For All The 28 Crafts Of Kutch'

Shrujan (meaning Creativity in Sanskrit) is a not-for-profit organisation working with craftswomen in Kutch to revitalise the ancient craft of hand embroidery. LLDC- Living and Learning Design Centre is a pioneering new effort of Shrujan to revitalise and promote this glorious craft heritage of Kutch. Ami Shroff, director and spokesperson of Shrujan Trust elucidates about this unique initiative and the proposed Crafts School.

time-read
4 mins  |
November 2018
Tourism Has The Biggest Multiplier Effect: KJ Alphons Union Tourism Minister
Express Travelworld

Tourism Has The Biggest Multiplier Effect: KJ Alphons Union Tourism Minister

Speaking at the recently held The Indian Express Round Table Conference (RTC) in New Delhi, the tourism minister said that the sector is contributing over 6.8 per cent to India’s GDP and employs 84 million people. The theme of the RTC was '20 Million Inbound Travellers by 2020'

time-read
6 mins  |
November 2018
Invest In Our Tourism Sector, Says MP Tourism
Express Travelworld

Invest In Our Tourism Sector, Says MP Tourism

Heritage building Minto Hall looking spanking new after a Rs 64 cr refurbishment was the venue of the fifth edition of the Madhya Pradesh Travel Mart (MPTM) which showcased the state's varied tourism offerings to industry stakeholders from across India and invited them to invest in its tourism sector through an attractive tourism policy.

time-read
3 mins  |
November 2018
Luxury On Track
Express Travelworld

Luxury On Track

Luxurious journeys on trains is a niche tourism product that has always found takers among the well travelled cognoscenti across the world. The luxury trains of India are an excellent showcase of the country's glorious culture, but focused efforts are needed by industry stakeholders to promote this segment.

time-read
10 mins  |
Express Travelworld (Vol.13, No.6) July, 2018
#Enjoy The Seaview
Express Travelworld

#Enjoy The Seaview

Signature Swarovski crystal staircases, the longest zipline at sea, the first-ever cruise ship restaurant by two Michelin starred chef Ramón Freixa, and much more. Global cruise brand, MSC Cruises recently unveiled its swanky new waterbaby, MSC Seaview at a grand christening ceremony in Genova, Italy.

time-read
7 mins  |
Express Travelworld (Vol.13, No.6) July, 2018
Airlines Preferred Mode Of Transport In India: Survey
Express Travelworld

Airlines Preferred Mode Of Transport In India: Survey

Airlines Preferred Mode Of Transport In India: Survey

time-read
4 mins  |
Express Travelworld (Vol.13, No.6) July, 2018
GTM 2018 : A Key Milestone
Express Travelworld

GTM 2018 : A Key Milestone

The 44th edition of Germany Travel Mart organised in Dresden, by the German National Tourism Board and Dresden Marketing Board, highlighted another successful year for tourism in Germany and a record growth for eight consecutive years

time-read
2 mins  |
June 2018
Behold… It's Bohol!
Express Travelworld

Behold… It's Bohol!

Located in the heart of Central Visayas, the island province of Bohol is the 10th largest island in the Philippines and one of the country’s most iconic travel destinations. It is composed of an oval-shaped mainland surrounded by 72 smaller islands. The province is abundant in beaches and resorts. It’s well-known for Panglao beach and Anda beach. Tagbilaran City, the capital of Bohol, is known as the ‘City of Friendship’.

time-read
1 min  |
June 2018
an ocean of opportunities
express travelworld

an ocean of opportunities

the potential of cruise tourism both in terms of passenger movement on varied itineraries and india as a cruise tourism port has been discussed since over a decade. in this cover story, industry experts identify the challenges and the possible way forward in this niche line of business.

time-read
9 mins  |
october 2016
Air Canada Positive On Business From India
Express Travelworld

Air Canada Positive On Business From India

AIR CANADA is bullish on driving growth from the India market through its newly commenced Mumbai-Toronto direct flight – the only non-stop service on this route.

time-read
1 min  |
August, 2017