BUILT FOR SPEED

Guitar World|June 2020

BUILT FOR SPEED
MEET MARTIN’S GAME-CHANGING NEW ROAD SERIES SC-13E – a sleek, loaded and affordable acoustic cutaway designed for electric guitarists
ADAM KOVAC

A FUNNY THING HAPPENS WHEN you plug in an acoustic: even the most John Denver-loving, “Kumbaya”-humming strummers will suddenly want to play like they’re holding a Charvel San Dimas. It’s something that Fred Greene, vice president of product management at C.F. Martin & Co., has seen time and time again.

“I don’t know if it does something psychological or what, but you plug in your guitar, you expect it to play like an electric guitar. You give up all those acoustic features you’d normally come to expect. Obviously, you don’t need all that acoustic volume when you’re plugging it in, and the whole dynamic and the way you play starts to change.”

While Martin has a long history of electric/ acoustics with pickups and cutaways, the brand new SC-13E is unlike any of the company’s previous efforts. With this latest innovative model, Greene believes Martin is giving modern players what they truly want.

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June 2020