SUSHI SHOKUNIN
Maxim|September - October 2020
Twenty of Japan’s master sushi chefs are revealed in a stunning new book from Assouline
ANDREA FAZZARI
SUSHI SHOKUNIN

Sushi is at the heart of Japanese culture. So, too, are the 20 masters portrayed in Sushi Shokunin, my new book being published this month by Assouline. There is no single English word that adequately conveys the meaning of shokunin; while it is typically translated as “craftsman” or “artisan,” these definitions fail to express the magnitude and breadth of the Japanese term. Inherent in a more exacting translation, “master craftsman,” is a glimmer of the more expansive nature of true shokunin: concurrently, they are altruistic leaders, teachers, and artists of tremendous spirit and skill, who strive for excellence not only for themselves, but also for the benefit of others—their families, apprentices, customers, communities and regions.

This story is from the September - October 2020 edition of Maxim.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the September - October 2020 edition of Maxim.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM MAXIMView All
Enzo on the Silver Screen
Maxim US

Enzo on the Silver Screen

Michael Mann’s new biopic of Enzo Ferrari starring Adam Driver is set to make the legend burn even brighter

time-read
6 mins  |
Jan Feb 2024
Some Like it HОТ
Maxim US

Some Like it HОТ

We piloted Ferrari's fantastie new open-topped grand tourer through the craggy hills of Sardinia

time-read
5 mins  |
Jan Feb 2024
THE LEGEND OF ENZO
Maxim US

THE LEGEND OF ENZO

DURING HIS LIFETIME FERRARI FORGED THE ENTIRE PANTHEON OF MOTORSPORTS

time-read
7 mins  |
Jan Feb 2024
THIS SIDE of PARADISE
Maxim US

THIS SIDE of PARADISE

A landmark new exhibition of Ellen von Unwerth’s work is suitably playful and provocative

time-read
2 mins  |
Jan Feb 2024
FRANCIS FORD COPPOLA IN BELIZE 10-MS
Maxim US

FRANCIS FORD COPPOLA IN BELIZE 10-MS

The famed director of The Godfather and Apocalypse Now tells us why the Central American country has captured one of the world's greatest imaginations,

time-read
4 mins  |
Jan Feb 2024
WEAPONS of WICK
Maxim US

WEAPONS of WICK

Meet master engraver Melissa McMinn, who created Keanu Reeves’ dueling pistols for the hit franchise

time-read
4 mins  |
Jan Feb 2024
SUDDENLY This SUMMER
Maxim US

SUDDENLY This SUMMER

Model, influencer and actress Summer Soderstrom is the blonde bombshell we're keeping our eye on

time-read
2 mins  |
Jan Feb 2024
VIVA LAS VEGAS
Maxim US

VIVA LAS VEGAS

We wade into the spectacle that was the reborn Las Vegas Grand Prix

time-read
3 mins  |
Jan Feb 2024
DRINKING La DOLCE VITA
Maxim US

DRINKING La DOLCE VITA

From pioneering distilling methods to the massive success of Martini Racing, the story of the most iconic name in aperitifs

time-read
5 mins  |
Jan Feb 2024
FIVE-STAR STYLE
Maxim US

FIVE-STAR STYLE

With an impressive roster of ultra-high-net-worth clients, i design powerhouse Rigby Rigby is making waves Bei on the Riviera and beyond

time-read
4 mins  |
Jan Feb 2024