Hamilton's Call For Unity
Esquire Singapore|April 2019
Hamilton's Call For Unity

The five-time FIA Formula One World Driver’s champion and Tommy Hilfiger brand ambassador takes on a second collaboration with the American brand. Tommy x Lewis spring 2019 comes with a positive message.

In a black-and-white treatment, Lewis Hamilton walks through a dingy, industrial alley. A few seconds in, the colours start coming to life and the jumper that he wears is revealed to be brink pink—a colour you wouldn’t immediately associate the racing champion with. He meets up with a diverse group of individuals, and along the way, includes more into the growing posse. The video then intersperses with him and other members in motion against a vibrant gradient of colours. The vibe is one of inclusivity and unity, ending with the words ‘Create x Unity’.

“Unity can lead to something totally new and powerful, which inspired the ‘Create x Unity’ graphics throughout this collection. Now more than ever, it’s important to collaborate to create change and create something new,” Hamilton explains about his second collaboration with Tommy Hilfiger.

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April 2019