Lexus Expands Fan Experiences At The U.S. Open
Golf Asia|July 2019
Lexus Expands Fan Experiences At The U.S. Open

Luxury automaker returns as official vehicle for 13th consecutive year

When one of golf’s most celebrated weekends, the 119th U.S. Open Championship, returned in mid-June to the iconic Pebble Beach Golf Links in California, Lexus was there as the official vehicle of the United States Golf Association and Pebble Beach Golf Links to witness history being made.

“The U.S. Open is one of golf’s most exciting majors, especially when it’s played on a legendary course like Pebble Beach,” said Lisa Materazzo, vice president of Lexus marketing. “Our longstanding partnerships with both the USGA and Pebble Beach resorts allow us to provide our customers and fans with premium experiences at the U.S. Open. From thrilling racing simulators to rewarding hole-in-one challenges, we connect with golfers of all ages in memorable and unique ways throughout the tournament.”


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July 2019