Verve|April - May 2020
Yes, diamonds are forever but would you forever cherish, however brilliant, a stone that you know nothing about? Especially now that you have seen Blood Diamond and recognised the truth about “conflict” or “blood” diamonds? (These are illegally traded stones that fund insurgencies and warlords in war-torn areas.) “Diamonds, formed up to three billion years ago and brought to the earth’s surface by a miracle of nature, are symbols of the most important moments in our lives. There should be nothing opaque about Tiffany diamonds,” says Alessandro Bogliolo, chief executive officer, Tiffany & Co. “Our clients want and deserve to know where their most valuable, most cherished diamond jewellery is from, and how it came to be.”
In keeping with a new tradition established last year, your solitaire from Tiffany now comes with its provenance included on the Tiffany Diamond Certificate for individually registered diamonds, alongside the stone’s other specifications — information not generally made available by the industry. Tiffany will soon also share each stone’s craftsmanship journey (such as the cutting and polishing workshop location). So you will have information on where your stone was dug up, who polished it and where. In cases where provenance is unknown (such as heritage stones that predate this policy), the brand will provide confirmation that the diamond was sourced through the leading practices of the industry.
For all lovers of fine jewellery and diamonds, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation discusses the sharing of information on your stones that Tiffany provides….
How do you ensure that Tiffany & Co. operates in environmentally and socially responsible ways? Can you tell us something about your sustainability efforts?
Tiffany & Co. has a longstanding history in sustainability and focusing on the value of what happens at the origin of its supply chain. Our work really began back in 1995, when we opposed the development of a gold mine that threatened Yellowstone National Park in the United States. We realised then, that what happens at the origins of supply chains matters for the end product, for the brand and for our customers. Since then, Tiffany has been committed to conducting business responsibly, sustaining the natural environment and positively impacting the communities in which we operate. This is really the guiding principle that underpins the three core sustainability pillars of our business: our Product, our Planet, and our People.
Could you explain what Tiffany’s Diamond Source Initiative is about and how it protects the environment?
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April - May 2020