Imagine having your own beauty devices to cleanse, lift and tone your skin – so you can do your own facials at home at any time you want. LG Electronics, known for its state-of-the-art TVs, refrigerators and washing machines, has tapped into its wealth of technological knowledge and capabilities to create gadgets that allow you to be your very own beauty consultant and aesthetician.
With the philosophy that true beauty comes from within, LG launched the Pra.L range of four home beauty devices, the Dual Cleanser, Galvanic Ion Booster, Total Lift Up Care and Derma LED Mask to complement and enhance the efficacy of your skincare products.
Calvin Cho, vice president for LG Home Electronics (HE) Asia's Sales and Marketing Division, says, “Our mission has always been to help people meet their needs. If there’s a technology to meet beauty needs, we will do it. We first started with vibration and motor technology, which was implemented in devices like the Dual Cleanser. We also looked into our LED technology, and, perhaps in future, it will be the use of AI for even more individualised care.”
Although relatively new to the Singapore market, the devices have been recognised in the 2018 Korea Brand Hall of Fame that was presented by the Institute for Industrial Policy Studies and Brand Design Association of Korea.
Built for ease and comfort of use, the devices come with a silicone handle for better grip, voice assistance to provide verbal guidance, USB type-C plugs for easy charging and long battery life for maximum travel portability. So now, having firmer, radiant skin is as easy as 1-2-3.
STEP 1: CLEANSE FOR GLOWING SKIN
This story is from the April 2020 edition of The Singapore Women's Weekly.
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This story is from the April 2020 edition of The Singapore Women's Weekly.
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