With his printed bow ties, double-breasted suits, and dark-rimmed glasses, Davide Cerrato is one of the most recognisable figures in the watch industry. Even those who do not closely follow the industry might be familiar with the work of Montblanc Watches’ managing director.
Also a Tudor alum, Cerrato was the creative force behind Tudor models such as the Heritage Black Bay. Since 2015, the Italian has headed Montblanc’s watch division, strengthening its design identity by streamlining or revamping collections, and creating striking new pieces such as the 1858 Geosphere, a dual-time watch with hemispherical world-time displays.
Here, he tells The Peak about the brand’s new launches, digital versus real-life engagement, and why the great outdoors is more important than ever in a movement-restricted world.
This story is from the July 2020 edition of The PEAK Singapore.
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This story is from the July 2020 edition of The PEAK Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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