ON THE BRAND
“After just over 25 years of existence (the brand was founded in 1993, we do have some real serious fans, and we have grown as a watchmaker. We have our own manufactured movements, and attained a maturity of design and industrial aspect of production.
“If you look at our collections, you will find that we have kept the Bell & Ross DNA in all our products. Just look at the Formula 1 or diving lines, you can see that we have kept what is important to us – the military vintage look, for example, which is super-cool and super-Bell & Ross. And we will continue to do this even with the new collection and into the future.”
ON THE WATCHES
“There are four narratives in our collection this year, but the main story comes from the dashboard of the airplane cockpit. Whether we apply that to the aviation line, to Formula 1 or diving, we always retain that link and keep to what we are. It’s a continuation of what we have always been doing.
“That said, later this year, we will introduce a new collection that speaks of our maturation as a watchmaker. This is a project more than two years in the making and will feature an integrated metal bracelet. The integration of bracelet and case is something you will have to decide from the beginning, otherwise you wouldn’t make it.”
ON THE FUTURE
“I’m not an economist so I can’t comment on future growth! What I know is that, for Bell & Ross, the future is entirely dependent on our creativity. We don’t depend on the stock market or on oil & gas. This year is going to be an excellent year for us, and we already know this from the reception we received at Baselworld. I foresee strong growth because we have been very creative and very consistent.
This story is from the Timepieces 2019 edition of The PEAK Malaysia.
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This story is from the Timepieces 2019 edition of The PEAK Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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